(High Focus Records)
One of the greatest pleasures as a fan of music is to see and hear an artist you’ve followed since the beginning of their career truly grow with each release. That doesn’t mean changing a signature style or offering a completely different sound each time said artist drops a new project, instead I’m referring to the growth that occurs when an artist is able to expand their creative boundaries with confidence, having honed their craft to a point of true mastery and expertise.
London-born, Brighton-based emcee Fliptrix is an individual whom all of the above applies to.
Having dropped his debut album “Force Fed Imagery” in 2007, the past decade has seen the talented wordsmith deliver a massive seven solo albums (including this latest full-length effort), whilst also recording two projects as a member of the mighty Four Owls collective alongside Leaf Dog, Verb T and BVA.
All of which would be impressive enough, yet when you also take into consideration the fact that, artistic endeavours aside, Fliptrix has worked tirelessly to build the High Focus label he established back in 2010 into a true independent powerhouse with a dedicated fanbase (helping to provide an outlet for artists such as Dabbla, Ocean Wisdom and Strange U), it becomes clear that his passion for music runs extremely deep.
It may not seem that long ago since Fliptrix was considered a new voice within the UK Hip-Hop scene, but on “INEXHALE” the emcee who was once a student has now become a master.
Fliptrix is a lyricist’s lyricist. A writer’s writer. It’s been evident throughout his career that this microphone fiend has a real love for the process of piecing words together, meticulously crafting line after line, resulting in verses that are full of vivid imagery, life observations and, at times, esoteric thinking.
Fliptrix doesn’t make background music. His rhymes are written with the intention of the listener having to fully engage with them, demanding your complete attention so you can follow, understand and interpret what is being said as the emcee’s train of thought takes you on a lyrical journey from one point of reference to the next.
Possessing a tone, flow and delivery which is as effective puncturing holes in the egos of his competition as it is delivering commentary on aspects of the human experience, all facets of Fliptrix’s artistry are brought together brilliantly on “INEXHALE”, with the project giving a sincere nod of respect to UK Hip-Hop’s past whilst boldly striding forward into its future.
Backed by ambitious and skilfully delivered production from Chemo, Joe Corfield and Molotov, Fliptrix has selected an ideal array of soundscapes for “INEXHALE” over which to let his mind float.
The opening “Inhale” is an immediately captivating combination of swirling keys, wispy vocal samples and knocking drums courtesy of the always impressive Chemo, with Fliptrix commenting on today’s social media generation whilst recent High Focus signee Coops is on-hand to drop an intense, attention-grabbing guest verse.
The hypnotic “Flying” is a beautifully crafted slice of mind-expanding rap, with the weightless vibe of Chemo’s spacey synths and Carmody’s delicate vocals inspiring Fliptrix to have an out-of-body lyrical experience (“I’m levitating through wisdom to planes of escapism, From Great Britain to intergalactical states tripping…”).
“Bagging Up Music” is a boisterous blend of traditional punchline-laced rap and contemporary sonic flavours, whilst Molotov’s haunting, piano-laced production on “The Window” fits perfectly with Fliptrix’s plea for a unified world in which people see common ground rather than division (“Take visions to a limitless place, Go within find grace, You’re living by the colour of your skin? That’s waste, Or the place that you’re born, Or religion you’re in, You’re divided, Ain’t realised you’re united, See through the fabric of time like psychics, You are really God, It’s just that people trick you, Your spirit lives through…”).
Ocean Wisdom and Onoe Caponoe feature on the infectious “Inside The Ride”, a dope combination of double-time flows and off-kilter beats. The Joe Corfield-produced “Thriller” is another of the album’s impressive collaborations, with Fliptrix joined by inimitable UK Hip-Hop legend Skinnyman for a relentless display of rhyme power.
The closing “Exhale” finds Fliptrix acknowledging where he’s been on his journey and where he’s yet to go over a deep, mellow groove, making it clear that he is an artist who intends to continue living up to his potential (“It’s all manifestation, dedication, Every minute, every day, I’m always elevating…”).
Truth be told, there’s something therapeutic about listening to “INEXHALE”. The project resonates with a feeling, an energy, a vibration that does more than simply make your head-nod or inspire you to pick-out a few favourite quotables.
As dead prez once said, one thing ’bout music, when it hit you feel no pain, and Fliptrix is most definitely on target with his latest sonic opus.
Long may the man’s artistic travels continue.
“INEXHALE” is available here.