Old To The New – Ryan Proctor’s Beats, Rhymes & Hip-Hop Nostalgia

Entries categorized as ‘West Coast Hip-Hop’

Alchemist Interview (Originally Posted On BlackSheepMag.Com July 8th 2009)

July 9, 2009 · 4 Comments

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The Alchemist has led something of a charmed Hip-Hop life. Having been a dedicated rap fanatic since the early-80s, the Cali native was officially introduced to the hip-hop world in 1993, releasing his first single ‘Put Your Handz Up’ as one-half of the Whooliganz and a fully-fledged member of the platinum-selling Soul Assassins crew (Cypress Hill, House Of Pain, Funkdoobiest etc). Following the dissolution of the Whooliganz after their label Tommy Boy shelved the group’s debut album, Alchemist turned his attentions to producing under the guidance of Cypress Hill’s DJ Muggs.

After an intensive musical apprenticeship, the aspiring beat-maker soon stepped out on his own, beginning a journey that would see Alchemist adding his sonic grit to certified bangers from the likes of Royce Da 5’9 (‘I’m The King’), Dilated Peoples (‘Worst Comes To Worst’) and Jadakiss (‘We Gonna Make It’).

In more recent years, Alchemist has continued to balance underground respect with mainstream exposure, holding his position as an integral part of the Mobb Deep camp and working with lesser-known acts such as Canada’s Swollen Members and former Gang Starr affiliate Lil’ Dap, whilst also contributing beats to projects from household names like Eminem, Lil’ Wayne and Fabolous.

With the release of ‘Chemical Warfare’, the official follow-up to 2004’s ‘1st Infantry’ album, Alchemist continues to blur the lines between underground and commercial, featuring a cross-section of artists on the project from old-school legend KRS-One to current West Coast sensation Blu and silky-voiced R&B singer Maxwell.

In an industry dominated by politics and bullshit, The Alchemist is definitely all about the music first and foremost.

Although you’ve had some underground projects out in-between, it’s been five years since you released your official debut album ‘1st Infantry’ in 2004. Did you approach recording ‘Chemical Warfare’ any differently to ‘1st Infantry’ or was it the same formula?

Alchemist: “I feel I got my Timberlands wet as far as ‘1st Infantry’ was concerned. It was kinda like when you have your first baby. I don’t have kids but friends have told me that the way you raise your first child is different to how you might raise your second or third child because you’re wiser and have more experience. So with the second album I feel like I’ve been able to take a few more chances and also feel that I’ve progressed with my production and with my rhymes. I mean, I’ve been working on this album for years off and on, so I had a lot of tracks to sift through when it came to choosing material. I had a lot of time to choose what made the album and some of the tracks were made two months ago and some were made two years ago, but I don’t really want people to know which are which because I just want them to listen to the album as a whole experience.”

Given how easy it is in today’s digital-age for people to make music, what do you think the role of the producer is in 2009?

Alchemist: “I think the role of the producer has actually become more relevant today because of all these beats CDs that people are putting together and rappers rhyming on other artist’s tracks. It’s upped the ante because if that’s all you do then you’re gonna get lost in the sauce now because so many others are doing it as well. So it’s starting to get to the point where dope producers are getting together with particular artists to do whole albums, like how Just Blaze got with Saigon, Exile and Blu put a project together, and so did Muggs and Planet Asia. That shit is inspiring motherfuckers because nothing truly great gets made by people just taking a beat off the internet or a beat CD and throwing something together. I mean, you can tell when time has been put into something because you can hear it in the quality of the music. So I think the state of the game right now has made it even more special when a producer gets with an artist for a project because you can feel the chemistry more.”

You came up in a period when a massive part of the production process was the physical act of getting out and going digging for records to sample, which is something that doesn’t seem to be so common today. Do you feel upcoming producers are missing out on part of the process if they don’t get their hands dirty so to speak?

Alchemist: “Yeah, I mean digging is definitely part of the process, but the most important thing is inspiration. I mean, whether you’re going to travel on a train for two hours to go digging though crates of musty records in a store, or whether you’re finding your sample material on the internet, you still have to open your ears to different sounds and become inspired. That’s all a sample does, it inspires you to want to create something out of it. The music has to engage you for you to want to add something to it. I mean, I’ll hear a sample and if it’s the right one then straight away I’ll be thinking about what drum pattern to put with it and what bassline to use. So sometimes when producers are listening to records and thinking that they can’t find any samples, it might not necessarily be because the records are wack, it’s probably because you’re not inspired at that moment to create, so no sound is going to catch your attention, not even the illest loop. So you really have to have your third eye open when you’re making music.”

You’ve worked with a diverse selection of rappers over the years – how does the creative process differ in the studio from artist to artist?

Alchemist: “It really depends on the artist and how well I already know them. When you’re friends with someone and you know each other the music you create is always better because that kind of weirdness that sometimes exists when you’re working with someone new gets thrown out the window and no punches are pulled in the studio. Like with Prodigy, it’s got to the point where we know how we both work and nine times out of ten if I have a beat I want to play Prodigy he’ll usually get it. Sometimes I might think something’s dope and he may disagree, but most of the time we’re on the same page so the music just comes naturally. Like when we did the ‘Return Of The Mac’ project, I don’t think we really thought we were recording an album until we were almost done with it. I mean, we discussed it a little but we were really just in the zone and the next thing we knew we had enough material for a full project. Plus, I think the reason that album was so well accepted had a lot to do with timing, which I think is the most important thing in the world. ‘Return Of The Mac’ dropped right after Mobb Deep’s ‘Blood Money’ and that album had raised a lot of eyebrows amongst fans who didn’t totally love the G-Unit / Mobb Deep thing. We kinda felt like we had something to prove and I think the fact that ‘Return Of The Mac’ came out so soon after ‘Blood Money’ made it even more special, like ‘Yo, that’s what people wanted to hear.’”

There’s a whole new generation of artists coming through at the moment – who’s caught your ear from the current crop of upcoming rappers?

Alchemist: “Nippsy Hussle is really, really dope on the West Coast. Fashawn is crazy, Blu, Jay Electronica is incredible. They’re all artists I feel aren’t afraid to do something different. I want to be challenged when I sit down to listen to someone’s record, I don’t want to feel like something’s contrived or made to appeal to a certain market. I don’t appreciate any of that shit, never did when I was a fan as a kid and still don’t today. I feel all of those artists I just mentioned are bringing something new to the table. “

You mentioned wanting to be challenged by an artist’s music, who were you listening to when you were just a fan back in the day?

Alchemist: “Grand Puba and MC Lyte were my favourite rappers, along with W.C., Guru, PMD, MC Eiht and Too Short. As far as producers, DJ Premier was my favourite because he always seemed to have the best beats on people’s albums and studying him really showed me what being a producer was all about. I mean that whole generation of producers was a big influence on me, Diamond D, Large Professor, Pete Rock, The Beatnuts, Showbiz, T-Ray, E-Swift, Dr. Dre, Battlecat, Ralph M, DJ Lethal and DJ Muggs, who obviously I came up under in the Soul Assassins.”

What was that experience like for you in the early 90s, being a part of a camp as popular as Soul Assassins at such a young age?

Alchemist: “Everything I am today can be traced back to that time because I experienced so much. Touring, performances, groupies, smoking, recording, I was out there watching how it was being done by the top squad in the game at the time and it fucked me up forever. I’m still fucked up to this day because of that (laughs). But seriously, that whole experience really changed the direction of my life because it made me realise that music was something I really want to do.”

You’re one of the few producers who has managed to bridge the gap between the underground and the mainstream throughout their career, working with everyone from Dilated Peoples and KRS-One to Eminem and Snoop. Given that you’ve experienced both sides of the rap world, have you ever been tempted to lean more heavily in one direction?

Alchemist: “It’s been a gift and a curse to some extent. On one hand keeping that one foot in the underground rap world has helped me remain relevant all these years, but then on the other hand, if I’d have put both feet in the mainstream I could’ve made a lot more money and been bigger as a producer. But I really try and maintain in the middle. My career has been more of a steady climb rather than a quick rise, but I think it’s good to rise gradually because that’s where the longevity comes in. I get high off this shit, so I’d rather do it forever the way I am doing it than blow up quick, make some money and then fade away just as quickly. Sitting around counting money wouldn’t be as fun as doing what I’m doing now.”

Are you someone who likes to stay using the same production equipment or are you regularly on the lookout for new technology to incorporate in your music?

Alchemist: “I’ve been experimenting with this new machine for a company and the machine’s called the Millennium Falcon and it’s really crazy!!! I don’t want to give away too much but it’s pretty much the secrets to Alchemist’s beats all in one machine. I really think there’s going to be a time when you just look at your computer, think of a beat or a sound, and it’s there. I hope I’m still alive when that happens, but I think we’re getting close already. I mean, when you think about what a jump Serato was from using vinyl and two turntables, we’re always moving forward with technology. So I do think we’re pretty close to just thinking of music in our heads and it’s there on the computer. Brainwaves are energy, it’s just a case of working out how to harness and convert that energy.”

What future projects can we expect from you?

Alchemist: “Gangrene is the next thing after ‘Chemical Warfare’, which is a collaborative effort between me and Oh No, Madlib’s brother. The album’s done already and it’s real dope. Of course me and Evidence are working on our project together, Stepbrothers, which is taking a bit more time. I’m more intrigued now with doing whole projects with an artist rather than just one or two beats on an album. I mean, that’s cool but it doesn’t really allow me to push the parameters of what I can do as a producer. I just really want to keep making good quality music and show people that hardcore Hip-Hop is still something that people appreciate and will support.”

Ryan Proctor

Categories: Interviews · West Coast Hip-Hop

New Joint – Chali 2na / Talib Kweli

July 8, 2009 · Leave a Comment

Chali 2na ft. Talib Kweli – “Lock Sh*t Down” (Decon / 2009 )

Taken from the album “Fish Outta Water”.

Categories: Music Videos · West Coast Hip-Hop

Album Review – La Coka Nostra

July 1, 2009 · 1 Comment

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La Coka Nostra

“A Brand You Can Trust”

(Uncle Howie Records)

Riding through today’s stage-managed rap world like a bunch of Hip-Hop obsessed Hell’s Angels with b-boy attitude, bi-coastal collective La Coka Nostra appear determined to deliver that raw uncut to your gut by putting their own unique spin on the concept of hardcore beats and rhymes.

Consisting of former House Of Pain members Everlast, Danny Boy and DJ Lethal, with Non-Phixion’s self-proclaimed cult leader Ill Bill and Boston underground champ Slaine filling out the ranks, LCN do a good job of joining the creative dots between their own individual musical backgrounds, from House Of Pain’s sometimes rock-influenced flavour, to Everlast’s folksy Whitey Ford solo material, on to Non-Phixion’s militant East Coast boom-bap. With such diverse sonic ingredients in the melting pot it would be easy to assume that “A Brand You Can Trust” sounds like a directionless mess, yet whilst unpredictable, it stands as one of the most entertaining hip-hop albums to be released in recent times.

Anchored by Everlast’s gruff, barroom-brawl wordplay and Ill Bill’s conspiracy-fuelled lyrical darts, La Coka Nostra, like many other great groups before them, draw the listener deep into their world, which in this case is a lawless place filled with scowls, guns, social decay and political unrest. Opening with the crunchy electric guitars of “Bloody Sunday”, LCN welcome listeners “to hell” with the Devil himself on-hand to “open the gate”, whilst “The Stain” finds Everlast in Whitey Ford mode, crooning a melancholy hook that warns of the dangers of chasing dreams in the City Of Angels only to end up living out your worst nightmares. “I’m An American” slashes open the underbelly of US society with a rusty razor blade, highlighting the hypocrisy found in the Land Of The Free over tense, piano-led production.

Elsewhere, the Alchemist-produced “Choose Your Side” boasts a hypnotic vocal sample and a blazing verse from UGK’s Bun B, whilst the thunderous beats and chest-thumping boasts of the previously-released “That’s Coke” offer the perfect rowdy soundtrack for a street riot.

A boisterous mixture of rap, rock, violence, irony, ignorance, political comment, paranoia, drugs, alcohol, humour and testosterone, “A Brand You Can Trust” is a potent sonic hit from the bong that goes straight to the head. Brutal music for ugly times.

Ryan Proctor

Categories: Album Reviews · East Coast Hip-Hop · West Coast Hip-Hop

For The Record – The Alchemist

June 29, 2009 · Leave a Comment

Hot 97’s Peter Rosenberg interviews The Alchemist about his upcoming album “Chemical Warfare”.

Categories: East Coast Hip-Hop · Production · West Coast Hip-Hop

New Joint – Blaq Poet / MC Eiht / Young Malay

June 25, 2009 · Leave a Comment

Blaq Poet ft. MC Eiht & Young Malay – “Ain’t Nuttin Changed – Queensbridge To California Remix” ( Year Round / 2009 )

Categories: East Coast Hip-Hop · Music Videos · West Coast Hip-Hop

Down With The Kings – Crown Royale

June 23, 2009 · Leave a Comment

Buff1 and DJ Rhettmatic discuss their upcoming Crown Royale project on HipHopOfficial.

Categories: Midwest Hip-Hop · West Coast Hip-Hop

Take 6 – DJ Quik / Kurupt

June 10, 2009 · Leave a Comment

Humorous outtakes from HipHopOfficial’s recent interview with DJ Quik and Kurupt.

Categories: West Coast Hip-Hop

New Joint – H.O.P.E.

June 8, 2009 · Leave a Comment

Compton emcee H.O.P.E. performs his new single ”Nightlife” on HipHopOfficial.

Categories: Live Performances · West Coast Hip-Hop

New Joint – New Jack Hustle

June 3, 2009 · Leave a Comment

New Jack Hustle – “Lionel” ( Tres / 2009 )

Taken from the album “Sound Check”.

Categories: Music Videos · West Coast Hip-Hop

New Joint – Convinced

June 2, 2009 · Leave a Comment

LA’s Convinced performs his new single “Miss Memory” for HipHopOfficial.

Categories: Live Performances · West Coast Hip-Hop

The Next Generation – Fashawn

May 21, 2009 · Leave a Comment

Upcoming West Coast emcee Fashawn on Hot 97 with Peter Rosenberg.

It’s refreshing to hear a young artist talking about going back and studying the history of Hip-Hop – based on what I’ve heard from this dude I’m definitely looking forward to checking his “Boy Meets World” project when it drops in August.

Bonus Clip: Evidence & Fashawn 101 Barz Freestyle

Categories: Freestyles · Hip-Hop Radio · West Coast Hip-Hop

Spraycan Art – The Graff Life

May 21, 2009 · Leave a Comment

Trailer for new graffiti documentary “The Graff Life”.

Categories: Films / DVDs · West Coast Hip-Hop

Murda Muzik – Kill The Record Labels

May 20, 2009 · Leave a Comment

“Kill The Record Labels” documentary trailer featuring DJ Green Lantern, DJ Vlad, 50 Cent and Jim Jones etc.

Categories: East Coast Hip-Hop · Southern Hip-Hop · West Coast Hip-Hop

Lab Technician – DJ Quik

May 18, 2009 · Leave a Comment

Quik discusses studio equipment on HipHopOfficial.

Categories: West Coast Hip-Hop

New Joint – DJ Quik / Kurupt

May 18, 2009 · Leave a Comment

DJ Quik & Kurupt – “9X’s Outta 10″ ( Mad Science / 2009 )

Taken from the forthcoming album “Blaqkout”.

Categories: Music Videos · West Coast Hip-Hop

Westside Connection – DJ Quik / Kurupt

May 13, 2009 · Leave a Comment

DJ Quik and Kurupt speak on their forthcoming collaborative album “Blaqkout”.

Categories: West Coast Hip-Hop

Eel Talk – Unagi

May 13, 2009 · Leave a Comment

Snippet trailer for West Coast artist Unagi’s bizarrely titled album “Reinventing The Eel”.

Categories: West Coast Hip-Hop

MPC Madness – Exile / DJ Day

May 13, 2009 · Leave a Comment

Footage of Exile and DJ Day’s recent instore at Fat Beats in Los Angeles.

Part One

Part Two

Part Three

Categories: Live Performances · West Coast Hip-Hop

New Joint – Gold Chain Military

May 12, 2009 · Leave a Comment

Gold Chain Military – “Big Ups” ( Gold Chain Music / 2009 )

Taken from the DJ J- Ronin-hosted mix-CD “Post War”.

Categories: Music Videos · West Coast Hip-Hop

Relax With Pep – Pep Love

May 4, 2009 · Leave a Comment

Audio interview with Hiero’s Pep Love.

Categories: Hip-Hop Radio · West Coast Hip-Hop